‘The journey to finding a perfect match can be difficult, especially when you are helping a friend, family or relative find their special someone. This was the struggle I witnessed when my friend, as a father, was looking for a partner for his daughter. My friend had no idea where to begin to find someone suitable and furthermore, how to initiate communication with them. One of his major fears was rejection and how this would impact his daughter’s confidence. This is one of the many incidents I have come across with people who are facing this difficulty around the world every day.

For many years people have been dependant on the ‘match-making aunt’, asking the local Imam or even going online to find their soulmate. I realised how challenging and difficult it can be to find a partner for so many people and how, one day, I may have to face the same struggles when my children are older. That’s when I knew I had to do something about it; to make a change for the better.